We’re an independent digital marketing agency based in Istanbul. Our core focus is to help you expand your gaming business into the highly-lucrative Turkish gaming market. Hundreds of games are competing for the same space on a device as yours are. Inbound marketing, localization & QA services we offer are designed to help promote and sell your games. In short, we help you rise to the top! Our clients are our partners. We take personal pleasure in their success.
- We’ve been in the gaming business since 2003.
- We’ve brought together an experienced & talented team of game marketing experts, game translators, game loca engineers and testers, QA executives.
- The force that binds our team is our shared love of games.
- We understand the audience we’re trying to reach, also we have a deeper understanding of games – how they’re being developed, published and marketed.
WE ARE GAMERS OURSELVES!
We have an expert focus in two main areas.
INBOUND MARKETING SERVICES:
LOCALIZATION & QA:
A great game can NOT truly shine unless it gets played by the masses.
We integrate all available marketing channels into our strategies, and help you get found in today’s crowded market. Our strong point is integrated content marketing, PR, SEO and social media services.
For us, game localization goes beyond translating content. It requires to be appealing to other cultures. We take care of cultural aspects, glossary, slang, ratings, the issue of local law and all other important things. We know that, in addition to regional culture, there’s also the gaming culture to consider. So…
We don’t just speak Turkish… We also speak Turkish gamers’ language.
We bring our loca forces together and offer a range of services to game developers and game publishers.
Media, bloggers and gamers LOVE our content. They use us as their content providers. With our carefully crafted content marketing materials like news stories, feature articles, interviews, editorials, natural ads, advertorials and such, we lure both media interest and audience interest to your games.
PR & MEDIA RELATIONS
«Earned Media» is one of our strong points. We network consistently with the various editorial levels of media, reporters, selected columnists, commentators (to create media exposure), also with public personalities and celebrities (to create buzz). We successfuly create “must cover this news before others” feel for these individuals.
SEO, ASO & COPY OPTIMIZATION
Our main goal is to create higher search engine rankings, app store rankings and organic traffic for your games. Unlike most agencies who are focused only on Google search, and say gloss over App Store’s and Google Play’s search algorithms, we perform overall SEO & ASO works including those popular stores and also Google, Bing-Yahoo search alliance, Yandex (which is on the rise in Turkey).
Gamers won’t talk about you if you don’t talk directly to them. Social media platforms are a core part of our community management service. We design, develop and manage the proper channels for you. After all, for user engagement, you must speak their language.
According to Apple Corporate Data and Google’s reports, by localizing your games & apps you get 767% more downloads. For each $1 invested in localization ROI is $27.
LOCALIZATION & QA PROJECTS
English To Turkish & Turkish To English
- Websites, portals, landing pages
- Ingame texts
- User interface
- Storyline or narrative
- Marketing materials
- News releases and such
Our objective is to help game publishers and game developers to enter the highly lucrative Turkish gaming market and maximize their sales.
Hitting critical mass…
- Target 100%
- Plan 100%
- Action 100%
HOW WE HIT THE TARGET
We are a digital marketing agency based in Istanbul, Turkey. We help both global and local gaming developers & gaming publishers expand their businesses into our country market. Our clients have experienced organic growth in leads and sales – one of them even seen 150% growth for one of their games as a result of 3-month PR & SEO campaign. Contact us! Learn more about our activities and case studies.
We are super-friends with major gaming media outlets and gaming websites in Turkey. We’ve been in the gaming business for over 10 years. We’re a part of the first online gaming community in Turkey. Plus, one of the best things about us, we’re NOT limited to gaming media. We also have a strong background in media industry. Our Head of PR has over 15 years of experience in media relations field, and an extensive network. As a result, both general interest & special interest (from gaming to technology, entertainment & lifestyle) media outlets DO USE us as their content providers.
To reach 36 million internet users and 25.9 million online gamers, we send our marketing materials to over 6.600 media companies in Turkey, over 17.000 Turkish media professionals, and more importantly over 400 groups/mail lists of laser targeted media personalities (e.g. group of gaming editors).
Partner with us, rise to the top!
Be a part of the flow!
OUR CLIENTS (Just some of them…)
Our shared love of games binds us!
Özlem (Oz) GÜREL VAROL
Eager game addict, prior to creating Hit Crit Özlem spent 20 years inTurkey’s biggest media companies. She has over 15 years of experience in media relations and an extensive network. She’s also a published author, and a future game script writer. Özlem worked for big gaming projects in European & Turkish gaming markets.See Oz’s LinkedIn profile & connect with her
Natural born gamer, Berk has over 10 years of experience in gaming business, and has worked on some of the biggest launches in video and mobile games. He led the very first online game localization project in Turkey. He managed the strategic planning and business development process for successful titles in European & Turkish markets.See Berk’s LinkedIn profile & connect with him